For Sale, Shopping Deals, Discount Coupons

Discount coupons offers great value to consumers as well as retailers, most of the retailers online/offline claim that it works in their favor as it drive traffic to their online or physical stores and consumers often spend more money that they would usually spend in the absence of discount deals or coupons, and it builds customer loyalty as well.

I have recently bought an yearly subscription of the daily news paper and one of the major deal the news paper offering to its subscribers is a huge catalog of coupons worth over $100,000 which can be used or redeemed for the next 12 months. The coupons are for dining, household items, electronic products, furniture, clothing products, footwear, jewelry and pretty much everything one can think of. I and my wife have kept these vouchers in our car as whenever we are out and decide to go eat somewhere or do some shopping we pull out the coupon catalog from our car and see what kind of coupons we have for that activity.

I am my wife have really hooked on to this coupon usage and really enjoying it to the core, last week we bought some t-shirts from Giordano for about $65 and got $20 off leaving us effectively paying $45.

This shopping incentive works pretty well in every segment of our spending, creating a win-win situation for both retailers and consumers. From a retailer or brand perspective, discount coupons ensures stock cutting and at the same time consumer gets a good deal for less, it’s a way of driving higher purchase frequency. It works like therapy for many consumers and feel good about shopping for things and paying less.

Many major retailers around the world online or offline confirm that whenever they run a marketing campaign offering discount coupon, their sale goes up by 15% to 20%.

A major computer manufacturer recorded higher sales after launching its coupon campaign of $25 off on spending $100 or more. It encourages the consumer to come back and that results in more sales and more revenue for the company.

A discount coupon encourages the customer to come to the store, once they are in the store, they get an opportunity to find out about other products and brands and new collection in that store which leads to further interest to purchase something.